Cookie Policy

1. What Are Cookies

Cookies are small text files that are stored on your computer, tablet, mobile phone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and to provide information to website owners.

KeyTrace uses cookies and similar technologies (such as web beacons, pixels, and local storage) to enhance your browsing experience, provide personalized content, analyze our website traffic, and improve our services. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

2. Types of Cookies We Use

3. How We Use Cookies

We use cookies for the following specific purposes:

• To ensure our website functions properly and securely
• To remember your preferences and settings
• To analyze website traffic and user behavior
• To improve our services and user experience
• To provide personalized content and recommendations
• To measure the effectiveness of our marketing campaigns
• To prevent fraud and enhance security
• To enable social sharing functionality
• To implement retargeting for advertising purposes

We use both first-party cookies (set by our website) and third-party cookies (set by other domains). First-party cookies are primarily used for website functionality and remembering your preferences. Third-party cookies enable features such as analytics, advertising, and social media integration.

4. Third-Party Cookies

Some cookies on our website are set by third-party services. These include:

5. Managing Your Cookie Preferences

You have several options for managing cookies:

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences by category
• Access detailed information about each cookie type

You can change your cookie preferences at any time by clicking on the "Cookie Preferences" link in the footer of our website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies
• Delete existing cookies
• Set up notifications when cookies are being sent

Please note that blocking all cookies will affect the functionality of our website and many other websites you visit. Therefore, it is recommended that you do not block all cookies.

Here are links to cookie management instructions for common browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

5.3 Opt-Out Tools

You can opt out of specific third-party cookies:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Digital Advertising Alliance: DAA Opt-Out Tool
• Network Advertising Initiative: NAI Opt-Out Tool
• European Interactive Digital Advertising Alliance: Your Online Choices

6. Cookie Retention

Different types of cookies have different lifespans:

• Session cookies: These are temporary cookies that expire when you close your browser. They are used to remember you during your visit.
• Persistent cookies: These remain on your device for a set period (typically from 30 days up to 2 years, depending on the purpose) or until you delete them manually.

The specific retention period for each cookie is determined by its purpose and the requirements of the service it supports. Essential cookies are typically retained only as long as necessary for website functionality, while analytics and marketing cookies may have longer retention periods to track user behavior and campaign effectiveness over time.

7. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

• You may need to re-enter information on each visit
• Some personalized features may not be available
• Your preferences and settings will not be remembered
• Certain parts of the website may not be accessible
• You may see less relevant content and advertisements
• Performance and user experience may be affected

Essential cookies are critical for basic website functionality. While you can disable them through your browser settings, doing so will significantly impact your ability to use our website effectively.

8. Similar Technologies

In addition to cookies, we use other technologies to collect and store information:

• Web beacons (pixel tags): Small transparent image files used to track user behavior, verify email delivery, and measure ad impressions
• Local Storage: Browser-based storage that allows websites to store larger amounts of data without affecting website performance
• Session Storage: Similar to local storage but data is cleared when the browser session ends
• IndexedDB: A low-level API for client-side storage of significant amounts of structured data

These technologies are subject to the same privacy controls and preferences as cookies. When you manage your cookie preferences, your choices will generally apply to these technologies as well.

9. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), our use of cookies is based on the following legal grounds:

• Consent: For non-essential cookies (analytics, marketing, preferences), we rely on your explicit consent, which you can provide or withdraw through our cookie consent banner
• Legitimate interests: For essential cookies necessary for website functionality and security
• Contractual necessity: For cookies required to provide services you have requested

You have the right to withdraw your consent at any time by adjusting your cookie preferences or using the browser settings described above.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will notify you by posting a notice on our website or by sending you an email notification. The date at the top of this policy indicates when it was last updated.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.